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starting from december 12th, 2023, the english version of "minhang today" will be launched. we will showcase the local customs, economic developments, social services, and more of minhang.

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harbin is the capital city of northeast china's heilongjiang province. lately, the popularity of ice and snow tourism in northeast china has exploded. major hot springs resorts in harbin are packed, with congestion levels comparable to the spring festival travel rush.

the travelers from the south of china make up a large part of the tourism crowd.

southern people’s holiday in northeast china

how do you tell the southerns apart from northerners?

northeastern chinese people can be summarized in 4 elements: a light-colored down jacket, a lovely small hat, a suitcase in hand and shyness in public bath house.

southerns are less prepared for the cold, but the northerners are doting on them to make their winter trip memorable.

some individuals online are providing practical suggestions for the outfits of these southerners, emphasizing the need for clothing that protects them from the freezing outdoor temperatures while ensuring they don't sweat profusely indoors.

some people even did harbin tourism strategy, took the initiative to write down harbin play precautions. one of them is especially important for people in the south: don't lick ice lanterns.

harbin sees tourism boom during new year holiday

harbin welcomed nearly 3.05 million visitors, raking in 5.91 billion yuan (us$832.39 million) of tourism revenue, during the three-day new year holiday, which ended monday.

both the number of tourists and the amount of tourism revenue surpassed the figures for 2019, marking a historical peak.

data from the city's commerce department shows a significant growth of 129.4 percent in the accommodation and catering sectors during the period.

wang hongxin, an official from the city's tourism department, attributed this surge in tourism to harbin's increasing popularity on social media platforms which transforms the city into a bustling holiday destination.

in order to facilitate travel for tourists, harbin has extended the operating hours of buses and subways.

according to the announcement from the harbin government, the ice and snow season in harbin will continue until the end of march 2024. for travelers aiming to avoid peak periods, it's advisable to plan visits after new year's day and the spring festival, when tourist traffic is at its peak.

to attract more tourists and improve overall services, harbin has rolled out an array of activities, including live performances on new year's eve, firework displays, theme parks, intangible heritage culture shows and concerts. a series of measures have also been introduced to enhance the visitor experience in harbin, covering sectors such as dining, accommodation, travel, shopping and entertainment.

as the "city of music," symphony concerts moves into the mall.

tourists want to take pictures of the snow with the moon, and harbin has raised a round artificial moon over the saint sophia cathedral. the ultimate romantic dream, as if reflected into reality.

a "warm station" was built in the square to provide a warm place to rest.

the oroqen people were invited to the central street to perform reindeer……

only you can't imagine, nothing harbin can't do…… all this cannot help but let harbin citizens and netizens sigh: are you still that harbin?

as an increasing number of travelers show greater enthusiasm for winter tourism, harbin's ice and snow economy is booming.

with the opening of various ice and snow-themed parks, the city has become popular among tourists.

the latest enhancement to the harbin ice-snow world features an expansion from 8 to 14 ice slides, with the longest slide measuring an impressive 521 meters. the upgraded attraction has drawn tourists from various regions, eager to indulge in the winter wonderland experience.

in january 2023, the china tourism academy issued a report on the development of harbin's ice and snow tourism. it said that with a high concentration of ice and snow resources in china, harbin has gone through the primary stage of serving human transportation through ice and snow, and entered the advanced stage of using ice and snow resources to drive urban development.

in may 2022, harbin launched a development plan for its ice and snow economy. according to the plan, by 2025, total output value of the city's ice and snow industry should reach 75 billion yuan ($10.5 billion), taking up over a quarter of the province's total in the sector. by 2030, that should take up over a third of the province's total and surpass 150 billion yuan.

huang dawei, deputy head of the bureau of culture, broadcasting, tv and tourism of harbin, said, "through coordinating the development of four key ice and snow industry clusters — ice and snow sports, ice and snow culture, ice and snow equipment, and ice and snow tourism — harbin was successfully granted the right to host the 9th asian winter games 2025."

hong yong, an associate research fellow at the e-commerce research institute of the ministry of commerce, said: "harbin's ice and snow economy is on the rise, bringing real benefits to the local merchants. to promote the long-term development of the industry, it is suggested that the government offer more favorable policies, such as helping lower merchants' winter operating costs, and providing marketing platforms. meanwhile, enterprises should offer high-quality goods and services to meet consumer demand against the backdrop of a consumption upgrade."

最近，东北冰雪游人气“爆棚”，哈尔滨各大洗浴中心，拥挤程度堪比春运，南方游客直接拉着行李箱进入。

有网友说2023年还没结束，东北就开始“皴”（cūn）运了……

南方人勇闯东北

如何在东北街头迅速识别出南方人？

资深东北人总结了两个要素：浅色羽绒服、可爱帽子、行李箱、进澡堂有点不好意思，基本就是了。

有人在网上给南方人们的穿搭提出可行性意见，主打一个既怕你室外冻死、又怕你屋内热哭。

甚至有人还做了哈尔滨旅游攻略，主动写下了哈尔滨游玩注意事项。其中一条对南方人们尤为重要：不要舔冰灯。

元旦期间，哈尔滨迎来了旅游热潮

在周一结束的为期三天的新年假期中，中国东北黑龙江省省会哈尔滨接待了近305万游客，旅游收入达59.1亿元(8.3239亿美元)。游客数量和旅游收入均超过2019年，创下历史新高。

来自该市商务部门的数据显示，在此期间，住宿和餐饮行业显著增长了129.4%。

哈尔滨市文化广电和旅游局局长王洪新将旅游业的激增归因于哈尔滨市在社交媒体平台上越来越受欢迎，这使哈尔滨市变成了一个繁华的度假胜地。

哈尔滨为了方便游客出行，延长了公交、地铁运营时间。

根据哈尔滨政府发布的消息，哈尔滨冰雪季将持续到2024年3月底。对于想要错峰出行游客，可以等过了元旦、春节等人流高峰期再前往。

为了吸引更多的游客，提高整体服务水平，哈尔滨推出了一系列活动，包括除夕现场表演、烟花表演、主题公园、非遗文化表演和音乐会。哈尔滨还推出了一系列措施，以提升游客在餐饮、住宿、旅游、购物和娱乐等方面的体验。

作为“音乐之都”，交响音乐会搬进了商场。

游客想拍带月亮的雪景，哈尔滨就在圣索菲亚大教堂上空升起了一轮圆圆的人造月亮。极致的浪漫梦幻，仿佛照进现实。

在广场建起了“温暖驿站”，提供了温暖的休息场所。

还把鄂伦春族请到了中央大街表演驯鹿……

只有你想不到，没有哈尔滨做不到……这一切都不禁让哈尔滨市民和网友感叹：你还是那个“尔滨”吗？

随着越来越多的游客对冬季旅游表现出更大的热情，哈尔滨的冰雪经济正在蓬勃发展。

各种冰雪主题公园的开放让这座城市受到了游客的欢迎。

哈尔滨冰雪大世界的最新升级是将8个滑梯扩展到14个，最长的滑梯长达521米。升级后的景点吸引了来自各地的游客，他们渴望沉浸在冬季仙境的体验中。

2023年1月，中国旅游研究院发布《哈尔滨冰雪旅游发展报告》称，作为中国冰雪资源高度集中的城市，哈尔滨已经走过了以冰雪为人类交通服务的初级阶段，进入了利用冰雪资源带动城市发展的高级阶段。

2022年5月，哈尔滨启动了冰雪经济发展规划。根据规划，到2025年，全市冰雪产业总产值将达到750亿元（105亿美元），占全省冰雪产业总产值的四分之一以上。到2030年，这一比例将超过全省的三分之一，超过1500亿元。

哈尔滨市文化广电和旅游局副局长黄大伟说：“通过协调发展冰雪运动、冰雪文化、冰雪装备和冰雪旅游四个关键的冰雪产业集群，哈尔滨成功获得了2025年第九届亚洲冬季运动会的举办权。”

商务部电子商务研究所副研究员洪勇表示：“哈尔滨的冰雪经济正在崛起，给当地商人带来了实实在在的利益。为了促进行业的长远发展，建议政府提供更多的优惠政策，如帮助商家降低冬季运营成本，提供营销平台等。同时，在消费升级的背景下，企业应该提供高质量的商品和服务来满足消费者的需求。”

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source: china daily, xinhua

edited by wu wangtiancheng

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